What Main Line Kitchen Design and Miracle on 34th Street have in common.
Main Line Kitchen Design’s business depends on effective marketing. Creating useful content that informs and helps the public free of charge – like our blogs and podcasts, is anything but a new idea. Examples of this crop up in many unexpected places. One of my favorites is in the Holiday Classic Miracle on 34th Street.
Many businesses mistakenly believe that being transparent and giving customers free evaluations gives too much valuable information away. The reality is that supplying potential customers with information only solidifies your position as an expert and gains trust. It is simply good marketing. Watch the scene below from Miracle on 34th Street.
As Mr. Macy says about marketing after hearing about Santa sending customers to other stores:
“I’ve received telegrams, letters, the governor’s wife, the mayor’s wife — all of them expressing undying gratitude to Macy’s. I am positive if we expand our policy we’ll expand our results as well. If we don’t have exactly what the customer wants, we’ll send him to where he can get it. No pressuring or forcing a customer into something he doesn’t really want. We’ll be known as the helpful store, the friendly store. The store with a heart. The store that places public service ahead of profits. And, consequently, we’ll make more profits than ever before …”
This is Main Line Kitchen Design’s marketing philosophy, too! Although we bring it to you in technicolor. It’s why we post so many blogs helping people learn more about kitchen design and kitchen cabinets. It’s also why we have our Friday helpline from 2-4pm most weeks, and why we produce the Main Line Kitchen Design Podcast Better call Paul.
Listen to a funny beginning to one of the Better call Paul podcast episodes below:
People call us and write comments on our blog thanking us for making information, and our help, so available. It is often heart warming reading and hearing some peoples appreciation. But, more importantly, it’s our winning marketing strategy.
For example, because Main Line Kitchen Design has so many informative blogs and podcasts, our website is one of the most visited kitchen design websites in the world. MainLineKitchenDesign.com has had as many as 40,000 people visiting our website in a month! One of our videos has been viewed in every country on earth!! Watch that video below:
Transparency, and not looking to make money selling our customers everything helps them in many ways. For example, we provide for our customers to receive free competitive contractor estimates by recommending two for each job. They are aware they are bidding against each other and do so because they are all selected 40% – 60% of the time. Our designers also refer customers to appliance, flooring, tile and lighting stores that give them a contractors discount when they mention the referral. We will even help our competitors’ customers free of charge if they call in to our Friday helpline.
Making good kitchen design accessible is my passion much like Julia Childs’ was making cooking good food accessible. This is why so many of my blogs end with Bon Appetite!
We do this because it is good business. It also makes our jobs more enjoyable. As I say in the video below helping people gives you a tiny bit of immortality.
Hoping you’ll let us help you with your kitchen. And as Julia said with such passion . . .
Bon Appetit!
Paul
