Main Line Kitchen Design was founded in 2010 during the US kitchen cabinet industry’s crushing downturn due to the collapse of the housing market and recession. In response to the downturn, owner Paul McAlary envisioned a new business model that relied on the internet supplying leads and reduced overhead using selling centers, sample doors and finishes. Instead of maintaining a showroom open to the public, Main Line Kitchen Design operates in an office building, essentially invisible to passing traffic.