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The IKEA Effect: A Phenomenon That Drives Kitchen Designers Crazy!

“The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on what they partially create.” Wikipedia
In these studies researchers found that consumers valued their own work product far above what would be considered reasonable or rational. For example, researchers found that the majority of people attempting origami for the first time rated their own creation better than the same design done by an origami master.

CONTINUE READING The IKEA Effect: A Phenomenon That Drives Kitchen Designers Crazy! 2 min read

Why 39 inch high wall cabinets should not be used.

With the objective of maximum storage space, Inexperienced kitchen designers and homeowners often design kitchens using 39 inch high wall cabinets. This is both a costly and unsightly mistake for homeowners with kitchen ceilings that are eight feet high (96 inches) or so.  Here’s why.  

CONTINUE READING Why 39 inch high wall cabinets should not be used. 3 min read

Calls with Paul: The Kitchen Design Podcast. Episode 20 Moving Doorway

Paul talks with Holly who was working with Costco on her kitchen. Moving a doorway and changing the direction of Holly’s island makes her design better. Paul eliminates the blind corners in Holly’s kitchen. Paul explains how moving a light fixture can create needed space.

CONTINUE READING Calls with Paul: The Kitchen Design Podcast. Episode 20 Moving Doorway 1 min read

Why I talk to every customer first!

Main Line Kitchen Design is one of the best kitchen design companies you can work with for many reasons.  One of those reasons is that your first conversation will be with me, the president. I make answering customer calls my highest priority for many reasons including I want every customer to get the best kitchen they possibly can.  Because I talk to so many customers, I’ve had some conversations more than once. 

CONTINUE READING Why I talk to every customer first! 4 min read

Recommended Kitchen Designers and Cabinet Dealers Outside Our Service Area

With more than 30,000 visitors a month to the Main Line Kitchen Design website we get asked nearly every day to design and sell cabinetry outside our service area. This is why we recommend cabinet dealers outside our service area.

CONTINUE READING Recommended Kitchen Designers and Cabinet Dealers Outside Our Service Area 6 min read
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