Main Line Kitchen Design
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Episode 1

Paul talks with Michael who has a kitchen design just a little too tight. Or as Paul says “ten pounds of sausage in an eight pound wrapper.” Paul also talks about The IKEA Effect which is a common psychological delusion that all kitchen designers must face daily from their customers. For those curious:

The IKEA effect was identified and named by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke, who published the results of three studies in 2011. In these studies, researchers found that consumers valued their own work product far above what would be considered reasonable or rational. For example, the majority of people attempting origami for the first time irrationally rated their own creations above those of origami masters.

Listen Below:

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Paul’s bio from the magazine Kitchen and Bath Design News: 

Paul McAlary possesses a voice that resonates far beyond the boundaries of Philadelphia’s western suburbs and the city’s prestigious Main Line – the location of his well-established Delaware Valley design firm. McAlary, president and senior designer of Bala Cynwyd, PA-based Main Line Kitchen Design, is an internationally recognized kitchen design authority who has won more than a dozen local and national design awards, including being named a 2017 Viking Appliances Designer of Distinction.

Beyond his achievements as a designer, McAlary has also forged a burgeoning reputation as the creative force behind the “Main Line Kitchen Design Blog,” a unique online forum and social media resource that is read by more than 40,000 people each month and has been honored as one of the top kitchen design blogs in the world. Main Line Kitchen Design’s videos and blogs address a wide range of kitchen/bath-related topics aimed at sparking a constructive exchange of ideas among both consumers and design professionals.

McAlary, whose kitchens and comments often appear in trade magazines and on social media sites, is sometimes at odds with the kitchen design establishment, but he maintains a distinct sense of humor and is known as a fierce advocate for design standards, ethics and transparency in the kitchen design trade.

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Paul’s redesigned kitchen for Michael

This episode was produced and engineered by Felipe Archila. For questions about the podcast please email


  1. pmcalary, August 3, 2021 at 9:24 pm:

    Hi Valerie,
    Cambria Quartz. I’m not positive of the color buy I think it was Berwyn

  2. Valerie Barber, August 3, 2021 at 7:47 pm:

    I really like the Wynnewood, PA, kitchen photos on your website. I’m curious, what is the material of the countertop?
    Thanks so much,
    Valerie Barber

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  Reviews for Main Line Kitchen Design

83 customer reviews

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  My Kitchen Is...
Chris with Main Line Kitchen Design is really easy to work...
by Susan T on 12/29/2021
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When Paul came out from Main Line Kitchen Design, I felt...
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Main Line Kitchen Design were very responsive with...
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